42% percent of Rhapsody customers ONLY use mobile.The number of days per user that Rhapsody subscribers used the service on mobile was up 25% from 2011.56% of Rhapsody subscribers listen on mobile, up from 38% in 2011.51% of all tracks played on Rhapsody were mobile, up from 27% in 2011.It’s also evidence that smartphone users are coming to see subscription music as synonymous with their mobile experience. “For the companies we work with, it’s another example of the value that a relationship with Rhapsody can add: customer convenience, higher ARPU and increased stickiness to their wireless carrier.” “For our subscribers, it’s all about convenience,” said Jon Irwin, president, Rhapsody. The announcement follows a similar agreement between Rhapsody and () and means that Rhapsody now has the ability to offer wireless carrier billing to more than half of all mobile phone users in the US. Today, Rhapsody announced the ability for () users to pay for the popular on-demand service on their wireless bill.
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